Of course, an online store is technically a website too, but in this context, by 'website' I'm talking about an online presence where conveying information is the priority — for example, a blog, a news site, a brochure site, a magazine, a photography portfolio etc. Shopify provides you with live chat, email and (crucially) phone support — Squarespace offers only live chat and email support. You can search for and add Unsplash images directly to pages on your Squarespace site — this is a great (and free!) Shopify, however, has features that make it the undisputed king of eCommerce. (Outside these countries, supported hardware is available from authorized resellers). So, if abandoned cart saving is an important feature for you, it's a bit of a win here for Shopify. Shopify’s page editor isn’t as powerful because it’s not as high of a priority for ecommerce websites. Squarespace’s has the best theme customization tool of any website builder. Mailchimp and Google Drive users will find it easier to integrate these products into a Squarespace site. They all integrate blog functionality which is today essential for any business operating online. Shopify’s new email marketing tool, ‘Shopify Email’. Neither allows you to create truly ‘clean’ URLs — something that Google prefers — because they stick prefixes into some URLs which can't be removed (for example, /blog/, /products/ and so on). Compare Squarespace vs Sharetribe vs Shopify vs Yelo in Website Builder Software category based on 722 reviews and features, pricing, support and more Undoubtedly one of the biggest … Both integrations are great and are particularly helpful for bloggers who need to find strong images quickly to accompany their posts, or Squarespace designers who are working on sites for clients who have not supplied any photos. When your business sells a digital product to consumers in EU member states, VAT MOSS ('VAT Mini One Stop Shop') requires you to charge value added tax at the rate due in the consumer’s country. The paid-for Shopify templates are similar in quality to the Squarespace ones, offering a wide range of layouts which include contemporary design features such as full-bleed content and video backgrounds (parallax scrolling is also available as a visual effect) . In terms of using Shopify in conjunction with Google Workspace, there's nothing to stop you doing that — you will need to edit your DNS settings manually to get the email accounts to work, but that's a fairly simple task. How many users you can have on your account varies quite a lot by plan. You can however get a more 'Squarespacey' style experiencing using Shopify by installing a third-party page-builder app, of which many are available in Shopify's app store (more on which later). are likely to go for the second option; and based on my research into this area so far, it seems that Shopify is the more flexible platform when it comes to integrating third party cookie banners. Ultimately, the choice between Shopify vs. Squarespace comes down to your site. Shopify vs Squarespace What’s the best ecommerce platform for you? And even if you do opt for one of these, you’ll find that although you can access a couple more e-commerce reports (containing purchase funnel and abandoned cart data), you’ll find they’re pretty basic in nature, and not as informative as the kind of reports you can access in Shopify. When it comes to real-time shipping rates — where carriers provide live estimates at checkout, based on distance, weight and the number of boxes needed to ship items — you have two options in Shopify. But which is best suited for your business? Although the Squarespace reporting offering has improved quite a bit recently, the stats provided are still of a much more basic nature than those found in Shopify.In Squarespace, you can expect to see a simple but effective overview of site visitors, traffic sources and sales — but Shopify's analytics offering is much more extensive, giving you a set of detailed stats which include: And what's more, you can use Shopify to create your own custom reports too. One thing to watch out for in Squarespace is that in the latest version of the platform (7.1), you can't switch template! And you can drop content from your site easily into your newsletters — for example, blog posts or product information. If you are on a budget and looking to build a simple website, then Wix is worthing investigating (paid plans allowing you to build a standalone website start from $13 per month — this is significantly cheaper than either Squarespace or Shopify). Both Shopify and Squarespace let you create 100 variants of your products based on the options you’ve created. But Shopify is just in a different class from Squarespace when it comes to ecommerce. Squarespace provides a better approach: you pick an aspect ratio for your product images and the system will automatically crop all your pictures to that ratio. Shopify is better for creating multilingual websites. A free trial of Shopify is available here. Both Shopify and Squarespace provide a free SSL certificate which you can use with any domain. These are the types of features available in Shopify’s app store. Shopify has superior SEO features to Squarespace too, making it the overall winner here. If you are hoping to build a content-focused website or a blog and sell a couple of products on the site as well, then Squarespace is probably still your best bet, so long as you are happy to sell in one currency, and aren’t dealing with too many different tax rates. Neither workaround is ideal if I'm honest, and it would be better if Shopify just allowed you to set a standard product image ratio out of the box. It comes with more built-in email marketing tools, and gives you access to many marketing apps. So Squarespace is about building beautiful websites and Shopify is about providing a back office for stores. Most store builders like Squarespace integrate with a 3rd party processor like Stripe or Paypal. Shopify's app store contains over 3,000 integrations with other platforms; additionally, it contains apps which have been developed to add specific pieces of functionality to Shopify stores (for example SEO enhancements; dropshipping functionality; multiple currency support — and much else besides). Laying out content in Squarespace is really easy, and the options for doing so are extensive. Cookie banners are usually used to facilitate this, but the old 'By using this site you are consenting to cookie usage...' statement on a banner is not good enough any more — you need something far more sophisticated.Sadly, out of the box there is no way to facilitate this kind of GDPR cookie consent for third party scripts on either Shopify or Squarespace, meaning that many (if not the vast majority of) Squarespace and Shopify users end up breaking the law as soon as they add a third-party cookie to their website. You may also find some of our other e-commerce platform reviews helpful – just see the 'related articles' section below for a list of recent posts. So, if you’re selling in multiple countries, it’s nice to be able to let your potential customers choose their own currency (or, better yet, to present your products in your site visitors’ currency automatically). Shopify’s Customizer lets you adjust a few wide-reaching colors and fonts but other than it tends to mostly about enabling or disabling theme options than it is about serious theme customization. That said, you can get around the product option limitation in Shopify, so long as you are prepared to pay for a third-party app to do so (an example being the Infinite Product Options app). 10% and 20% discounts on the above prices are available if you pay upfront for an annual or two-year plan respectively. All the Shopify and Squarespace themes are responsive, meaning that templates automatically resize themselves to suit the device they are being viewed on — mobile, tablet or desktop computer. For example, let’s say you want to change the font color and size in the navigation. Wix and Squarespace, on the other hand, are general website builders with e-commerce tacked on. Here’s an example theme: Templates often have a recognizable look and feel: bold typography, white space and plenty of room to showcase photography— making Squarespace especially popular with photographers and online stores. Unverified themes are for sale on other marketplaces like Theme Forest, which has over 900 Shopify themes. For some stores these features will be important but for most stores they will not be. Whilst by no means difficult to use, Shopify’s user interface is arguably not quite as slick or intuitive, and setting up pages and products can take a bit longer than in Squarespace. And there’s no split testing or segmentation. These plans are pretty cheap by comparison to the plans available from dedicated email marketing solutions (especially at the top end of the pricing scale) — and allow you to dip your toes into the world of online direct marketing without a significant outlay being involved. Squarespace integrates with three US carrier services — FedEx, UPS and USPS — to provide real-time carrier shipping. The Simple Map app show your orders on a map. Shopify offers the most robust e-commerce tools while Squarespace is a good way for those who want to start selling at a lower cost Shopify is the most popular e-commerce platform for a reason There’s no argument that between Squarespace, Shopify, and Wix, Shopify dominates the other two, especially if you’re selling physical products. Shopify’s cheapest plan starts at $29 per month, which is pretty much exactly the same as Squarespace’s Basic Commerce plan. On the whole, though, we think most business owners will prefer Squarespace. This app makes it easier to manage queries and share your product details with customers when chatting with them over Facebook Messenger, Shopify’s own chat service (‘Shopify Chat’) or Apple Business Chat. That said, Shopify has made strides recently to provide functionality that enables you to present your content in multiple languages — you can create 5 different language versions of your website on any Shopify plan; and the enterprise-level Shopify Plus plan lets you create versions of your site in up to 20 languages. a much wider range of payment gateway options. Accordingly, many users are probably best advised ignoring the ‘Personal’ Squarespace plan in favour of the more expensive ‘Business’ plan, which at $26 lifts all these restrictions and provides e-commerce functionality too. On top of the standard pricing plans, there are transaction fees and credit card fees to consider. You are also obliged to log EU users' consent to any non-essential cookies being used, and give them the option to revoke that consent at a later stage. If you’d like to learn more, check out my full Shopify review. I can’t imagine many stores needing this feature— but ours did! Squarespace has a visual drag-and-drop page editor. Note that some seem considerably better than others — if in doubt about how robust a particular Shopify GPDR app is, consult a lawyer!There are no dedicated Squarespace ‘extensions’ to solve the GDPR problem, however. Tip: for a rundown of how to optimize a Shopify or Squarespace site for search engines, you might want to check out our Shopify SEO and Squarespace SEO guides. You can also add both categories and tags to posts in Squarespace; Shopify just permits tags. From food to clothes, appliances to books, everything is being ordered online. Credit card fees are a percentage fee of your sales charged by the company you choose to process your credit card payments (otherwise known as a payment gateway — we'll discuss these in more depth below). SSL — secure socket layer — is the standard security technology for establishing an encrypted link between web servers and browser, and using it ensures that all data passed between a web server and browser remains private. I've had more experience of Squarespace’s customer support than Shopify’s, and it's varied from being brilliant (when dealing with technical issues to do with SSL) to dreadful (when dealing with Squarespace GDPR related enquiries). Now, I already know which one is going to win. And from an SEO point of view, a domain is hugely important to a business (particularly established ones). And in fairness, you get a lot for $12. Shopify can integrate with 3rd party processors but in 2013 they launched Shopify Payments— their own payment processor. You might also find the below articles / resources on Shopify and Squarespace useful: information about our Squarespace development services, general advice on how to make online stores. Dropshipping is a method of online retailing where you don't keep what you're selling in stock — rather, you take the order, send it to a supplier, and they send the goods to the client. Abandoned cart saver functionality is available on ALL Shopify plans — meaning that you can avail of this feature considerably cheaper with Shopify than with Squarespace (with Shopify, you can avail of it from $9 per month, but with Squarespace, you'll need to pay a minimum of $46 per month to access it). On the whole I would say that Squarespace's interface is the more elegant of the two, and is easier to use than Shopify’s, particularly where general content management is concerned. Shopify permits more control over the HTML and CSS of your website. Let’s start off with some of the pros. If you want to use Mailchimp with Shopify, things get a bit trickier, as due to a spat between the two companies over data protection, the official Mailchimp-Shopify integration has been discontinued. Its e-commerce features are also arguably slightly easier to use — but that said, this is probably because there are fewer available. There's definitely a 'wow' factor with certain Squarespace templates that sets them apart from similar website builders and e-commerce platforms. Reporting in Shopify is significantly more comprehensive than in Squarespace (click to enlarge). There’s a simple interface for swapping between a color palette and theme. Shopify just powers ecommerce websites— but that focus means Shopify has innovative features that have made creating an online store more accessible than ever. App Store — Shopify was also the first store builder to launch an app store. Squarespace on the other hand has a powerful and intuitive theme editor. Shopify won this market by relentlessly launching innovative features that reduce the barriers to starting and scaling an online store. Let’s go through the key features of Shopify and Squarespace. Currently, there’s not really an equivalent feature on Squarespace. 'Analytics' is pretty useful too and does what you’d expect it to — let you look at your site stats on a smartphone. Read more ». Notice how Squarespace elevates the website above the interface? For fonts you can choose a base font and font size. However, you will still be charged credit card fees (these vary by country but in the USA you’re looking at between 2.4% and 2.9% depending on your chosen Shopify plan). (It’s important to note that you have to be based in the USA to use it.). Using Shopify’s ‘Buy Button’ to sell on an existing website. Instead it’s just that Shopify is really, really powerful for online stores. When you sign up for Google Workspace through Squarespace, you can manage certain admin tasks without leaving your Squarespace site: This functionality is easily accessible through the Google Workspace admin panel, so the integration isn't all that mind-blowing. Many people who dip their toes into the waters of online retailing do so because they want to start dropshipping products. It’s hard to fully explain just how handy the app store is because it usually solves a problem you don’t anticipate. And speaking of which…. Alternatively, you can make use of a third party Shopify app such as Pixc to resize images on your store automatically after you upload them (Pixc handles 50 images for free and charges a monthly fee of $0.05 if you go over this). Depending on whether or not you have an existing Google Workspace account, you may be able to avail of a free Google Workspace plan for a year by purchasing it through Squarespace. The other alternative is to use Squarespace or Shopify’s new built-in email marketing features — both tools now offer a way to create and send newsletters out of the box. There is a negative aspect of Shopify's reporting offering which is worth pointing out however: it's only available on their more expensive plans. As things stand Squarespace doesn’t let you do any multi-currency selling at all — Shopify does, however. The ‘Squarespace’ app is a relatively new addition to the range of mobile apps provided by Squarespace. But if you opt for a third-party, paid-for template, you may have to deal with the designers of that template if you run into trouble. Additionally, if the 9 free Shopify templates don't meet your requirements, there is a Shopify template store that you can buy a snazzier template from. Second, Shopify refers to the core SEO elements by their proper names; this is not always the case with Squarespace. Shopify VS Squarespace. users will have already searched for a solution to their problem before getting to the point where they want to contact a support team — and this approach feels like it’s making customers jump through unnecessary hoops. Trust that there is definitely going to be more content like this on the site but from a 30,000 foot view here are the pros and cons of each CMS: There are more template variations available in Shopify (but you will have to pay a premium to use many of them). In Shopify, you can create just three options for your store products — for example, colour, size or material. Squarespace has an intuitive, powerful page editor that lets you design and style beautiful pages. Shopify has a WYSIWYG editor similar to Microsoft Word and can occasionally require coding for style tweaks. In terms of functionality, although it’s nice to see autoresponder functionality being included with Email Campaigns, it’s are currently very basic by comparison to that provided by dedicated email marketing tools like Mailchimp or Getresponse (we’re talking simple ‘drip’ campaigns only). Finished Squarespace websites almost always look better than competitors— just compare live examples of Squarespace websites vs Weebly websites vs Wix websites— you’ll see the difference. If you have limited products or services to offer, your online store is more in the ‘boutique’ sector, and particularly for those who are in the artistic design arena then Squarespace is a solid choice. That’s what I generally recommend that our clients do. Of course, of the two products under discussion, Shopify still technically offers the cheapest way into online selling, with the $9 Lite plan. Interestingly, if you prefer the general vibe of Squarespace, or have an existing Squarespace site that you're really happy with but like the sound of Shopify’s e-commerce features, you could also consider using Squarespace AND Shopify in conjunction with each other: you could use the 'Shopify Lite' Plan to integrate the Shopify Buy Button, cart and checkout onto a Squarespace site. In software, you could say the first “scene” is the first screen a user is shown after logging in. Of the other Shopify mobile apps, 'Ping' is probably the most useful. If you pay upfront for a year's service (on any plan), you can get a free custom domain (i.e., yoursitename.com). Shopify will calculate these automatically for you (when you use its free ‘Digital Downloads’ app). With Shopify, you can apply the correct tax rules for the US, Canada and the European Union automatically. You can purchase this hardware from the Shopify Hardware Store in the United States, Canada, the UK, and Ireland. Google also occasionally prioritises AMP pages in search, by featuring them in carousels above standard search results. This is because blogging is absolutely vital to inbound marketing — where you use quality content (blog posts) to drive up traffic, and by extension, sales. It’s still possible to integrate Mailchimp with a Shopify store, but you’ll have to embed a Mailchimp form on your site or use a third-party integration to do so. So, for example, if you’re reaching out to bloggers about a product, you can give them the option to add a ‘product card’ (pictured below) to their posts which allows their readers to purchase it immediately. For me, the bottom line with templates is that both Shopify and Squarespace provide a wide range of attractive template options, with Squarespace — as you might expect by now — being the more obvious choice for content-driven websites, and Shopify being the more obvious choice for those wishing to make an online store. Shopify users who are not based in a supported territory will need to use a different payment gateway — but the good news is that 100+ external gateways integrate with Shopify. As with much else in Shopify, if you want more blogging functionality, you’ll need to resort to an app. there is a restriction on adding CSS or javascript to your site. For a start, there are quite a few apps in Shopify's app store which provide GDPR-compliant banners and cookie consent functionality. Squarespace allows you to create fully functional online stores at a slightly cheaper price point than Shopify. And my own appeals to their support team for help on this issue have proved pretty fruitless! You'll receive e-newsletters containing all our latest advice and reviews: essential stuff for kick-starting your business. Moving elements can have unexpected results and adjusting spacing or adding columns is not possible. Of the 120 or so individual Squarespace templates currently available, only a few are dedicated online store themes (that's not to say, however, that you can't sell products using the others — you might just have to play around with the design a bit more first). Squarespace has a visual drag-and-drop page editor. There are five Squarespace apps available, which work on both Android and iOS: Of the above, most users are realistically going to appreciate the ‘Commerce’ and ‘Squarespace’ apps the most, as these allow you to manage orders and edit content on the go (respectively). It’s a bit of a time-consuming thing to set up, and a slightly complex process is involved, but it does work nicely — for a full overview of the steps involved, check out our guide on how to add a GDPR-compliant cookie banner to a Squarespace site. Both Shopify and Squarespace include a 14-day free trial with. Reporting is considerably better in Shopify than in Squarespace, although you'll need to be on a more expensive plan to access this functionality. For example, my friend and I started a Shopify store selling toilet paper with a local politicians face on it (don’t worry— he deserved it). This means there is arguably a wider range of templates available from Shopify than Squarespace — so long as you are prepared to pay for them (prices vary but typically involve a one-off payment of between $100 and $180). And if all that wasn't enough, Squarespace makes it really easy to use video backgrounds on any page — you can now select any Youtube or Vimeo video as a background for the banners on your pages, with stunning results. This plan comes in a bit cheaper than Shopify’s cheapest ‘full e-commerce’ plan (i.e., the plans which allow you to build a complete, standalone online store): you pay $26 per month for the Squarespace 'Business' plan versus $29 per month for the 'Basic Shopify' plan. But first, let’s take a quick look at pricing, because how much e-commerce functionality you get with both Squarespace and Shopify depends very much on how much you’re prepared to pay. Creating layouts within a WYSIWYG editor can be painful. When it comes to the e-commerce features of both products, as you might expect, Shopify’s heritage as an online store building solution generally trumps Squarespace’s. Squarespace does integrate nicely with Google Workspace in one particular respect: you can connect data capture forms to a Google Sheet, meaning that you get a handy real-time overview (or indeed archive) of any form submissions made via your website. In a previous post, we identified Wix as as the winner in Wix vs Squarespace, but the platforms are very similar in terms of their e … Squarespace is also very affordable. way to source images for your website. However, Squarespace has recently introduced POS features and now offers an integration with Square, another e-commerce company that specialises in providing POS hardware. This means that overall Shopify remains the more attractive, flexible and professional option from a payment processing point of view — the number of payment gateway integrations is significantly larger (100+ versus Squarespace's 2-3), and as such the flexibility when it comes to accepting payments is much greater. When deciding between Squarespace and Shopify, the first question you need to ask yourself is this: what am I trying to build, a website or an online store? When you enable multi-language selling in Shopify, a language 'folder' is added to your domain. In Squarespace however you sometimes encounter things like 'captions' and 'descriptions.'. The real reason why you’re here. One thing to watch out for with regard to Shopify Payments is that you can only use it if you are selling from certain countries: United States of America (but no US territories except Puerto Rico.). The main difference between Shopify and Squarespace's interfaces is that Shopify uses a simple 'What You See Is What You Get' (WYSIWYG) approach to page layout, which limits how you can present content. Let me give two examples: 1. You only get dedicated e-commerce reporting on the ‘Basic Commerce’ and ‘Advanced Commerce’ plans. One option for dropshipping in Squarespace could actually involve Shopify: you could use a Shopify Lite plan and a dropshipping app like Oberlo to add a 'buy button' onto your Squarespace site. Additionally, Squarespace recently announced a new plan, ‘Squarespace Select.’ Currently in early access, this is aimed at enterprise users and provides an account manager, priority support and SEO and design consultations. 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